Just recently I received and email from Amy Matikosh, International Admissions Advisor, and friend. The goal of the email was to engage various offices on campus to help with a bake sale. The goal was to use ProjectConnect as a tool to connect the incoming international students to each other, UB and to their home communities (wherever in the world that may be), and to inspire a service mentality in the incoming students. The students and staff held a bake sale, with the goal of raising $1500 to then donate to Share our Strength, a non-profit organization that helps curb childhood hunger in America. I of course offered to bake something, but then realized I don’t bake, so I graciously donated money to the cause.
Two weeks went by and I received the following email:
Hello Friends!
I am pleased to announce that our ProjectConnect Bake Sale to help end childhood hunger was a great success! Thanks to your contributions of time, energy, baked goods, online donations and moral support, we have EXCEEDED our fundraising goal of $1,500 and raised $1,579.70 thus far for the national non-profit organization Share Our Strength!
I want to thank all of you for your support in making our project a success. I especially would like to thank our office staff, who gave of their time and energy planning for the event, providing baked goods and working at the bake sale we held at the North Tonawanda Farmers Market last Saturday (in the rain!). Thank you Marie, Sherene, Ellen, Carolyn, Jess, Suet Ling, Moon, Gordon, Beth and Joe for all of your hard work! Also thanks to Jennifer Gammell from IA, Kathy Curtis, Keith Otto and Katie Sam of ELI, Diane Hardy of ISSS, Katie Beczak of Graduate Enrollment Management, Phyllis Floro of the Intercultural & Diversity Center, and Cathy Engelhardt-Ellis of Student Medical Insurance for donating baked goods. Thank you to UBelong Club faculty contributor, Dr. Gregory Beehler, who helped in planning, donated baked goods and worked at the bake sale. And we can’t forget Hilda Loucks, Store Manager of Starbucks in the UB Commons, who donated more than 750 cups of freshly brewed coffee (and supplies) that we were able to offer free to our bake sale customers when they donated to our cause! Thank you, Hilda!
As I write this, our incoming students are to be engaged in community service projects of their choosing all over the world during this ProjectConnect Week. In planning this program and our own ProjectConnect Bake Sale, I’ve experienced first-hand the generosity of my colleagues and friends, and I feel so lucky to know each of you and to have witnessed that generosity in action. I think we all believe that our incoming students are joining a community of great people when they join UB, and I know it for sure!
THANK YOU!-Signed Amy Matikosh
As I was reading this I thought ‘Wow’ even in these tough economic times, a simple thing as a bake sale brought together so many people and organizations for a great cause! I was also thrilled to learn that Gordon Tan, one of our second year MBA students who works in the International Admissions Office was personally thanked for his efforts.
I have to echo Amy’s thoughts in saying that I believe that UB and Buffalo are great places to be! I look forward to working with all our new students in the coming weeks on hopefully their own student run community service projects!

Project Connect Bake Sale
Respectfully submitted,
Jen Tsutsui
Assistant Director of Admission
that we worked on jointly with the COE and is vital piece of “the entrepreneurial pipeline” that we are trying to build in WNY. Each student was a member of a team that consisted of idea champions, technical champions, tech transfer representatives, legal experts, business advisors, MBA students, and a coach. The spent approx. 20 hours in sessions with these teams and gave their input on advancing the “idea champions” to their next level of business development. Many of them spent additional time working on the projects outside of the classroom setting for several more hours than the 20 mentioned. They were all very helpful and the feedback on their participation was outstanding. They contributed greatly to the teams and added value to the entire event. Thank you for loaning us some of your students. I’m hoping that this “real world” experience will be helpful in their professional development going forward.
David Schembri, president and CEO of Smart USA, joined about 20 Smart Car owners at UB on Monday to hear some creative strategies from UB MBA students for marketing the Smart Car.
micro-compact vehicles in a row and joined MBA students and Smart Car executives in creating a “smart art” poster with painted handprints to honor the collaboration with a “lend a hand” theme.
Another team’s strategy emphasized how the Smart Car could adapt to any personality. Attractive photographs of the cars with their owners were accompanied by catchy phrases such as “Be Smart, Be Sporty,” “Be Smart, Be Romantic,” and “Be Smart, Be Sleek.” The team highlighted the customizable features of the vehicle and even suggested a few that haven’t been invented yet.
executives alike.
that the old dog has a pacifer, or “binky” as some people call it, in his mouth. And the old guy is a bit hunched over and and pretty harmless looking. Well, among the strange mix of things available in the old man’s “shop” such as dried lavendar, antiques, lavendar distillate, and cow horns from Africa, was wild boar pate, that he made and canned himself. It turns out that the old pacifer-sucking dog and the old man go out in the mountains and hunt down wild boar, cook it, make it into pate and put the boar in a can – not the expectation that comes to mind when you first see this pair. Just goes to show that first impressions are not necessarily valid. (And, no, I didn’t buy any of the wild boar pate.)
Textbooks are great for conveying theory and historical practice but there’s nothing like finding out what is going on in real time in the real world. Our Marketing Management core course has been providing many opportunities this semester – see the SMART blog item below. Last Friday was another opportunity when we hosted Andrew Meurer from
took students through the development and marketing history of 

Buffalo. The snow is gone and I’m hopeful that we’ll see daffodils soon.