Marketing – Beyond the Textbook

One of the things MBA students are looking for in programs is real world exposure. Textbooks are great for conveying theory and historical practice but there’s nothing like finding out what is going on in real time in the real world.  Our Marketing Management core course has been providing many opportunities this semester – see the SMART blog item below.  Last Friday was another opportunity when we hosted Andrew Meurer from Kimberly-Clark and Margie McGlynn from Merck Vaccines.  Each of them are in charge of their corporate segments and steeped in marketing experience.

Andrew shared marketing strategy and future plans from Kimberly-Clark’s perspective.  Margie took students through the development and marketing history of Gardasil.  She was recently on the cover of Pharmaceutical Executive, the business magazine of pharma.  Students got insights and a look into the future that just can’t be found in any textbook – that’s what an MBA is all about.  Stay tuned for more on real-world MBA education.

The Graduate Programs Office hosted a reception for students following the marketing presentations.